When someone was an Advisor in the past (after Nov. 2014) and joins again using the same email address, that is a reactivation. For now, all people who join for the first time or reactivate are eligible for the 31 day credit and Join products if any are on offer. Once the process is complete the system recognizes a returning Advisor as reactivating and it is noted in their My Reports dashboard.
Our hope and intention with the “New Advisor” designation is that it is someone who is signing up as an Advisor for the first time. So, they are either a customer with CM or they are completely new to CM and have become an Advisor.
As a result of our Creative Minds Conference (2022), our goal is to grow the CM customer and Advisor community by reaching new communities of scrapbookers and introducing people to scrapbooking (vs. converting current customers to Advisors). We will always welcome former Advisors back, but the intention behind the New Advisor designation is to grow our overall community by welcoming new Advisors to CM.